B2B marketing tools can give you the data and features to reach more people than your business size would usually allow.
In this article, we’ve gathered the best software to use for research, content creation, automation, collaboration, and other crucial actions for your marketing campaigns.
Here are 21 tools to improve your reach, engagement, and results
1. Semrush: Level Up Your Online Visibility
Semrush is an all-in-one platform that helps you boost your online visibility and marketing performance.
10 million digital marketing professionals have used Semrush tools and the platform is a marketing staple for 30% of Fortune 500 companies.
But this toolkit isn’t just for massive or established businesses.
With a Semrush account, you get access to over 55 tools and reports, along with a database of 25 billion keywords for 130 countries, 808 million web domains, and over 43 trillion backlinks.
The toolkit supports users with:
- Search engine optimization (SEO)
- Content marketing
- Market and keyword research
- Competitor research
- Pay-per-click (PPC) advertising
- Social media
Some of the best Semrush tools to start with are Site Audit, Keyword Magic Tool, and Market Explorer.
Here’s how they work:
Site Audit
The Site Audit tool analyzes the health of your website for issues that affect search performance and user experience.
You can use it to see where your website struggles and fix problems before they become crises.
Enter your URL and hit “Start Site Audit.”
The tool scans your site for over 140 issues, such as duplicate meta descriptions, slow load speeds, and broken internal links. When the report is ready, click the “Issues” tab to highlight the top errors and warnings.
Errors like duplicate meta descriptions and title tags are priority issues to address, as they pose immediate threats to your website’s search performance or usability.
Warnings, like images with missing alt text, are issues of medium severity. They’re less harmful to your site, but fixing them will still help your website perform better.
